Wino.TV

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So I hear you’ve recently set up a new Twitter account but you’re lost at what to do with it now, eh? Well let me tell you dear reader friend, you are not alone.

As I’ve written in a previous post, social media is transforming our media landscape and for some, it’s not so easy to grasp this newfound concept. If you’re like most of my readers, you’re probably asking questions like,  “How do I…” or “What does “RT” mean“, and “How do I find winos?“, or what the heck is a “#wine“? …and for my wine biz friends, you want to know “What’s the value“, and “What’s the ROI“?

Unfamiliar territory would bring anyone to the brink of bonkers and believe me I understand your pain — but in all honesty, it’s not so bad after you understand some of the basics.

Some of you in the wine industry biz probably want to cut to the chase and get right to the “value” aspects of Twitter but I’d like to convince you to chill through a few posts before we dive into that topic. Trust me the ride will be worth it.

Let’s get down to business. This is the first part of a follow-up series that will dig into the lingo of Twitter while addressing it’s usefulness in the world of wine. Today we’ll focus on, “How do I find wine Twitters and why should I care about my followers?”

THE BASICS

Having 2+ years Twittering under my belt and humbly reaching 5K followers, I’d like to share my experiences and recommendations on it’s usefulness for wine aficionado’s and professionals alike.

First, don’t bother with third-party auto-follow applications  (or for that matter, any application that automates anything on Twitter.) It’s not that these applications are bad (by any means), it’s just that if you want to build your brand the right way, the last thing you want to do is alienate followers.

Twitter is about building relationships, and you certainly won’t be doing yourself any favors by automating messages. Yes, it’s certainly more time consuming to tweet your messages by hand, but trust me, it will be well worth your efforts in the long run.

Second, don’t BUY your followers.  This will come to a surprise for some, but many marketing services sell followers — at a hefty price, of course. DON’T by into the hype. You won’t become a rock star overnight and marketers that guarantee $1,000 per month per 10,000 followers is a crock. Do you know why? Because most marketers couldn’t possibly collect the kind of personal data you need [e.g. is this new follower a potential buyer?] to produce the results you are looking for as far as wine sales go.  If you believe this, I’ve got a bridge to sell you. You’ll prosper a higher rate of success by finding your own followers.

Let me reiterate. I see Twitter as a mechanism to build relationships amongst those who share similar interests.  Based on my observations, I don’t see Twitter as a platform for moving product. Sure, there is nothing wrong about Twittering occasional specials, but most of my Twitter winos are using this application to build relationships with those that share similar interests. If you have a success story that debunks this reasoning, please share.

Third, promote your Twitter handle from your website. Your loyal consumers will follow you if you advertise it.

THOSE WHO FOLLOW

The first mistake is to think that you have no control over those who follow you — followers make informed decisions on who to follow based on how you present yourself, what you say, and how you INTERACT with your followers, so think about the image you want to portray. For obvious reasons, this affects industry tweeters more than consumers.

Building followers will take a conscience effort for industry tweeters. Be prepared to tweet with passion and build your brand by interacting with your followers. Your marketing person might be a good match for this job, but in reality, any team member that enjoys virtual interaction with your customers and shares your vision is a good fit.  If you’re not sure who would be the perfect contender, talk to your staff. Marketers, winemakers, hospitality, managers and owners all make good candidates.  You might even consider rotating tweeting responsibilities.

HOW TO FIND WINE TWITTERS

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Drinking low alcohol wine or beer would also make people less likely to develop a range of other cancers

Wine drinkers who switch to lower-alcohol alternatives could cut their risk of cancer, claims a leading charity.

People who drink a large glass of wine a day can reduce their chances of getting bowel cancer by seven per cent, says the World Cancer Research Fund (WCRF).

But drinking wine or beer containing lower levels of alcohol would also make people less likely to develop a range of other cancers, including breast cancer.

The charity says there could be a ‘real impact’ on cancer cases if people drinking a large glass (250ml) of wine every day with an alcohol content of 14 per cent switched to a 10 per cent wine.

The resulting seven per cent cut in risk of bowel cancer would mean that out of 100 people the number developing it would be reduced from six to five.

As well as cutting the 37,000 bowel cancer cases diagnosed each year in the UK, switching to a lower-alcohol wine would reduce breast cancer, liver cancer, oesophageal cancer and cancers of the mouth, pharynx and larynx.

The reduction in risk for each type of these cancers is similar to that for bowel cancer, according to WCRF, a charity that promotes ways of preventing the disease.

Overall, scientists estimate about 20,000 cases of cancer are diagnosed every year that are linked to alcohol. This includes about 10,000 cases of breast cancer.

Dr Rachel Thompson, science programme manager for WCRF, said ‘From a cancer prevention point of view it is best not to drink at all. But we have to be realistic and the fact is that many people in the UK enjoy a drink and see it as part of their social life.

‘If you drink quite a lot at the moment, the best advice is to reduce the number of drinks you have.’

Read more…

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